Nau mai, haere mai ki Vine!

The New Zealand Family Violence Clearinghouse was launched in 2005 in association with Te Rito: New Zealand Family Violence Prevention Strategy. We have been the national resource centre for family violence information for nearly 20 years.

Over time, our work has broadened to include sexual violence, structural violence and other forms of violence, recognising that violence and the solutions to violence do not conform to silos. It was time to change our name to reflect how we have changed.

We are now Vine – Violence information Aotearoa.

Alongside our new name, we have now launched our new website vine.org.nz –all our original content has a new home and there are some exciting new sections to explore.

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Drawing inspiration from the kūmara vine

Our new name is inspired by the idea of the kūmara vine, a metaphor from te ao Māori for communication and sharing of information. Like the kūmara vine, we are here to connect and communicate to create new growth. We share research, analysis and resources about sexual violence and family violence in Aotearoa New Zealand to help drive positive change. We are an independent resource hub that curates, connects and shares research and information with people working to end violence and grow oranga.

Vines also have a universal resonance and often symbolise growth, as they continuously extend and reach out, representing the idea of development and progress. Their ability to intertwine and connect different elements also makes them a symbol of connection and unity.

Likewise, our new colour palette is also inspired by kūmara and the kūmara vine, using colours that are earthy, grounded and drawn from the natural environment. 

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Our work: Oranga through understanding‍

Vine supports oranga by providing our audiences with greater insights and understandings of family violence and sexual violence in Aotearoa New Zealand.

Informing policy, supporting research and empowering practice so that mokopuna can flourish and all people can live with dignity, respect and freedom from violence.

The new name, branding and website represent the culmination of a huge amount of discussion and thinking about our role and purpose as an organisation. Our Vine team, our wonderful Advisory Rōpū and other key partners in our sector have all contributed so much to where we have landed. We have tried very hard to create a new look and feel that represents our values and resonates with communities, without being appropriative.

We also want to acknowledge the support of Studio Unlimited and Double who have worked alongside us to bring our new identity and website to life. We so excited to be Vine and look forward to our next chapter as an organisation.